I.T.S

The Institute

I.T.S Ghaziabad established in 1995 is an ISO 9001:2008 certified institute with campus at Mohan Nagar. The Institute offers MCA, PGDM (equivalent to MBA), PGDM (RM), PGCM and MBA Courses approved by AICTE/ affiliated to U.P. Technical University, Lucknow. The UG- Campus of institute offers BBA & BCA Programmes affiliated to CCS University, Meerut. The institute has taken long strides to be counted amongst the best B-Schools in Northern India.

SEMINAR INTRODUCTION

I.T.S, Ghaziabad is organizing a National Seminar on Marketing to provide a platform for discussion and deliberation on various aspects and issues related to developments and happenings in the area of Marketing. This Seminar further aims to create awareness about the futuristic developments in marketing and provoke thought on possible winning mantra's for marketing.

SEMINAR FOCUS

Recession as the global phenomenon turned the world topsy- turvy in the recent past. Indian economy also faced obstacles with the advent of recession. With the clouds of recession lifting up in current times we are in the midst of a situation where we have the blend of different sectors facing different scenario. We have few sectors like automobile & telecom growing unfettered, on the other hand agricultural produces and rural markets are growing very slow, and there are few sectors which are still in the process of recovery. The seminar will focus on identifying key customer trends in this scenario and would attempt to prepare agenda for marketers to handle marketing challenges in current times. The seminar would bring forth the key issues related to customer expectations and challenges to green marketing efforts by organizations. A panel on what should be the organizations priority in the current times? with special focus on marketing will also be organized with industry and academic experts..