Theme..
Techinical Session 1 :
" Managing customer expectations :-
Managing customer expectations has always been a daunting task for marketers with ever rising
demands of customers . With a pressure to bring down marketing costs to optimize firms interests
innovative methods need to be evolved for managing customer expectations . This session would
dwelve over the strategies related to this issue.
Techinical Session 2 :
"Opportunities and Challenges for green marketing :-
Along with handling customer expectations there is an increased pressure on organizations to go
for green marketing. Creating and delivering green products is an expensive affair for
organizations. India is one of the largest carbon emissioning country in the world . There is an
increased attention of regulatory bodies nationally and internationally on the conduct of
organization vis a vis their green efforts. Can organizations ignore green marketing? Is green
marketing a strategy companies can sustain?
Panel Discussion :
"Deciding Organization Priorties :-
Reconfiguring organization's priorities shift inward in recessionary markets. In such a scenario
striking the balance is of extreme importance for marketers as it may harm marketing interest.
Should the marketing budgets be allowed to be pruned? Why should the customer still be the
first priority of the organization? Can balance sheets and people in the organization wait for
markets to turn better? What would be the effect of ignoring long term interests of marketing?
All these will be raised, debated and discussed with panel of experts from academia and
industry.
